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商品編號： 9-389-074 出版日期： 1989/01/19 作者姓名： Stevenson, Howard H.;Martinez, Jon I.;Jarillo, J. Carlos 商品類別： Other 商品規格： 17p 再版日期： 地域： Italy 產業： Apparel;Apparel accessories 個案年度： 1987 - 1987
商品敘述：
Focuses on the strategic/organizational development of Benetton. Examines the organizational structure which has allowed the company to expand into a world scale company from its small entrepreneurial base. Examines the functional strategies which have allowed a huge firm to succeed in a fashion business. Poses the question as to whether this same organization can be successful in the face of diversification.
涵蓋領域：
Organizational development;Organizational structure;Marketing strategy;Growth strategy
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